Paul Laverick
paullaverick.me
Blockintosh
A Web3-native publishing platform where creators and readers interact through NFTs and loyalty points, transforming content engagement into a decentralized reward ecosystem.
Time
2025
Scope
Web App Design
Duration
6-7 Weeks
RESEARCH
Our research delved into the evolving intersection of decentralized finance and digital content. We identified a growing disconnect between traditional publishing and the Web3 ecosystem, where creators often lack direct ownership and readers are rarely incentivized. By studying blockchain integration and tokenomics, we aimed to bridge this gap through a rewarding, decentralized reading experience.
PROBLEM
Digital publishing remains centralized and unrewarding. Creators struggle with unfair monetization, while readers engage with content without any tangible value return, leaving the potential of Web3 social interaction largely untapped.
UI/UX Design
Prototyping
Mobile App
Design System
RESULTS
Decentralized publishing. Tangible engagement.
Blockintosh successfully pioneered a "Read-to-Earn" and "Write-to-Earn" model. By integrating Web3 wallets, the platform enables seamless interaction with NFTs and loyalty points, transforming passive content consumption into an active, rewarding ecosystem for both writers and readers.
OTHER CASES
More projects
Have a project in mind?
Get In Touch